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There are three major product line planning decisions that Mnc Dairy can take – Product Line Breadth decision, Product Line Length decision, and Product Line Depth decisions. The process can also be done to competitors to understand their competitive advantages and competitive strategies. It also touches upon business topics such as – negotiation strategy, negotiation framework, Leadership. Why you choose one course of action over the other. GoPro use this strategy extensively. Doz, Marie-Aude Dalsace.

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Neil Borden of Harvard Business School first used the term “Marketing Mix” to explain the set of activities that a firm uses to execute its marketing strategies. This will help you in building a weighted SWOT analysis which reflects the real importance of factors rather than just tabulation of all the factors mentioned in the case.

– Little dangers of armed conflict – Based on the research done by international foreign policy institutions, it is safe to conclude that there is very little probability of country entering into an armed conflict with another state. This way, dairies can make the most of every resource and create top-quality dairy products – with the flexibility and confidence to seize new opportunities in the market. So exploitation level is a good barometer to assess the quality of human resources in the organization. Email Marketing can help the Mnc Dairy to reach out high probability prospects based on the data collected by the company using its kiosks, trade marketing, and customer survey.

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– Environmental regulations can impact the cost structure of Mnc Dairy. Sometimes the negotiated agreements are not realistic or various parties interpret the outcomes based on their understanding of the situation. 2. 49-61

Kotler & Armstrong (2017) “Principles of Marketing Management Management”, Published by Pearson Publications. The MNC becomes more market responsive and less fragmented Read More Here A specific re-engineering project increases rationalization and product standardization The company launches a revolutionary product to regain true technological advantage.

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r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate.

Another critical factor in the success of your negotiation is how you manage your relationship with your counterpart. Norton , 85 percent additional info executive teams spent less than one hour per month discussing strategy, with 50 percent reporting that they spent virtually no time on strategy discussions.

Theoretically there are no great disadvantages of Balance Scorecard approach but in practices managers face a number of hurdles such as –
• Poorly defined metrics – metrics are either too broad or too narrow. – Low profitability which can hamper new project investment – Even though Mnc Dairy financial statement is stable, but going forward Mnc Dairy 5-7% profitability can lead to shortage of funds to invest into new projects.

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Timing of the expected cash flows – stockholders of Mnc Dairy have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry. 9, Issue 4, pp. A slight premium price will not only emphasize the features of the products but also stops other players entering into the present segment. E. It doesn’t mean they are pushovers. You can download Excel Template of Balanced Scorecard Analysis Executive MBA Pro Resources 2022 Leadership
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This series of three cases shows how a newly appointed manager, with support of the parent company helps an MNC in the dairy industry renew and strengthen its leadership.

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